TRUISTA ORIGIN PROJECTS

ZIMBABWE

CANNABINOID HEMP: TRUISTA’S REGENERATIVE MODEL FOR COFFEE IN ZIMBABWE

Zimbabwe’s considered the bread basket of Africa, and the country’s coffee industry once stood among the world’s finest. In 1989, it peaked at over 32 million pounds, celebrated for a flavor profile as distinct and complex as the land itself. But the promise unraveled. Hyperinflation, drought, and a devastating land reform program virtually wiped out the sector. By 2010, only two large-scale producers remained, and national output had plummeted to just 458,000 pounds.

AT TRUISTA, WE BELIEVE IN SECOND CHANCES

That’s why we’ve established strategic partnerships in Zimbabwe, not only to support coffee’s revival, but to develop proprietary cannabinoid hemp genetics as an ideal companion crop. Grown side-by-side, these plants offer complementary agronomic benefits, economic resilience, and a new chapter for farmers who deserve more than survival, they deserve prosperity.

We’re excited about the prospect of cultivating a future rooted in regeneration, science, and soil-level integrity.

THE HEMP ADVANTAGE FOR ECONOMIC REVIVAL AND SUSTAINABILITY

PHYTOMEDIATION

Hemp naturally absorbs heavy metals and toxins, detoxifying soil for future coffee planting

CASH FLOW BRIDGE

With 90-day growth cycles, hemp provides immediate revenue while coffee trees mature over 2–3 years.

SOIL HEALTH

Hemp root systems improve aeration and microbial activity, laying the groundwork for long-term fertility.

DUAL-CROP RESILIENCE

Reduces dependency on volatile single-origin markets.

POSITIONS TRUISTA’S EXCLUSIVITY

Zimbabwe as a premium origin with a unique flavor and sustainability story- Truista as a core partner.

PHYTOMEDIATION

Hemp naturally absorbs heavy metals and toxins, detoxifying soil for future coffee planting

CASH FLOW BRIDGE

With 90-day growth cycles, hemp provides immediate revenue while coffee trees mature over 2–3 years.

SOIL HEALTH

Hemp root systems improve aeration and microbial activity, laying the groundwork for long-term fertility.

DUAL-CROP RESILIENCE

Reduces dependency on volatile single-origin markets.

POSITIONS TRUISTA’S EXCLUSIVITY

Zimbabwe as a premium origin with a unique flavor and sustainability story- Truista as a core partner.

ECONOMIC VELOCITY

90-DAY CASH CYCLES

Hemp naturally absorbs heavy metals and toxins, detoxifying soil for future coffee planting

TRUISTA GENETICS PARTNERSHIPS

Breeding and controlling the genetics allows for lower input costs & quality control.

DEVELOPMENT REVENUE

Yields consistent revenue streams to fund infrastructure, training, and post-harvest systems.

HIGHLY PROFITABLE

Profit margins exceed those of maize, tobacco, or legumes in similar climates.

90-DAY CASH CYCLES

Hemp naturally absorbs heavy metals and toxins, detoxifying soil for future coffee planting

TRUISTA GENETICS PARTNERSHIPS

Breeding and controlling the genetics allows for lower input costs & quality control.

DEVELOPMENT REVENUE

Yields consistent revenue streams to fund infrastructure, training, and post-harvest systems.

HIGHLY PROFITABLE

Profit margins exceed those of maize, tobacco, or legumes in similar climates.

COFFEE’S LONG GAME

Truista’s microlot program seeks rare and exotic coffees with an opportunity to foster growth into larger, more sustainable agricultural systems.


Develop the first Organic Certified farm in Zimbabwe over 3-4 year period


Positions Zimbabwe as a premium origin with its quintessential flavor and sensory profile.